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You can leave a response, or trackback from your own site.ġ8,194 responses about “The 4th element in copywriting mastery” You can follow any responses to this entry through the RSS 2.0 feed. This entry was posted on Tuesday, December 11th, 2018 at 2:27 pm The more tests you participate in, the more you’ll know about These other copywriters on what works and what doesn’t in More tests than most other working copywriters.įor this reason, I have a slightly better handle than many of I have been writing direct response copy around 12 hours a day, 5īecause of that, I have participated in and seen the results of There are many answers, but perhaps the most important is this: Some potential clients ask me, “Why should we hire you instead of Remember, subjective judgment is of limited value. Involved in, the more you will learn from testing and the better The longer you are a copywriter, and the more tests you are The more test results you see, the better you will understand Step #4: Participate in numerous direct response tests. Now for the crucial step #4 which I have previously left out. Motivates you to buy, and as a copywriter to learn the techniques. Read direct mail, newspaper ads, email, and online sales lettersīoth as a consumer and a copywriter - as a consumer to see what Step #3: Study the promotions you receive. Warning: If you read only business books, that’s a mistake,īecause you are not acquiring knowledge of subjects that can help Short stories, novels, history, science, and business books. It could be sales copy, blog posts, articles, orĪnd read everything: newspapers, magazines, newsletters, essays, I used to say there are only 3 ways to learn copywriting.īut I left out an important one, so there are really 4 ways to

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